|
|

|
Cost
Reductions: A Common Synergy in Aquisitions
Synergy in acquisitions takes many forms, real and
imagined. A common type of synergy, and perhaps the most real
and easily quantifiable, are the savings that will result from
cost reductions.
In public deals in the chemical industry, cost savings synergies
are frequently mentioned in press releases. Rohm & Haas/Morton
- $200 million……….Hercules/BetzDearborn - $125 million………Witco/Crompton
& Knowles - $60 million.
And while the illustration above takes a somewhat morbid view
of this subject, there can be and very often are positive repercussions
for employees.
In the article that follows, we will discuss this subject in
more detail.
Cost-Reduction Synergies
Cost-reduction synergies in acquisitions take several forms.
Job eliminations, plant consolidations and cutting raw material
costs are common ways such synergies are achieved. In three
recent transactions in the chemical industry, we see how these
types of savings can significantly improve the operating income
of the combined entity after the deal is completed.
Hercules/BetzDearborn – As a result of its acquisition of
BetzDearborn last year, Hercules became a company with sales
in the $3.4 billion range. At the time of the acquisition, the
companies said that they would achieve over $100 million in
cost savings, a number which was subsequently increased to $125
million. On sales of $3.4 billion, these savings would amount
to an increase in margins of over 3.5% of sales. Not an insignificant
improvement. How will this be accomplished? Consolidation of
manufacturing sites and staff cuts are two of the cost reduction
actions cited.
Rohm & Haas/Morton – This acquisition by Rohm &
Haas will make it a $6.5 billion specialty chemicals company,
one of the world’s largest. Rohm & Haas has said that it
will achieve cost savings as a result of the acquisition in
the range of $200 million. If achieved, this will amount to
an increase in operating margins somewhere in the range of 3%
of sales. Again, not an insignificant improvement. How will
Rohm & Haas get there? Staff reductions, reductions in raw
material costs and savings in freight costs.
Witco/Crompton & Knowles – This recent deal will
create an entity with combined sales of $3.2 billion. Factor
in $60 million of cost savings that the companies say they will
achieve and the result would be an improvement in operating
margins of almost 2% of sales. On top of a pre-acquisition blended
margin of around 15%, this additional 2% will be significant.
C&K Witco will get there in the familiar fashion: job cuts,
raw material cost reductions and manufacturing efficiencies.
Job cuts……..often have a silver lining
The layoffs and job eliminations that frequently are associated
with acquisitions and cost reduction "synergies" inevitably
do have a negative and disrupting effect on the lives of employees
involved. There are however many positive ramifications for
employees of companies that are involved in the transaction:
- Severance packages offered to employees have become quite
generous and often include sweetened pensions and outplacement.
- Instead of facing termination, many employees will be
eligible for promotions that arise out of the combination
of functions and departments, or the termination of others.
- Employees with stock options frequently see a healthy
increase in value as a result of a merger.
- "Please…..sever me" is not an uncommon feeling among many
employees who desire to leave the company and opt for the
severance package offered.
- Even among those who want to stay but are terminated nevertheless,
there are many cases when such employees, a year or so later,
are happy with the way things turned out.

|
|
|
|