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Finding the Right Acquisition
How many deals does a buyer look at for every one
that it consummates? As depicted in the illustration above,
the answer is, more often than not……a lot.
A very aggressive company seeking acquisitions and having broad
criteria may actually look at hundreds of deals for every one
that it closes on.
A company with a narrower focus will still have a very high
ratio of deals looked at to deals closed.
And the person or company that is selling should take this into
account when it has scores of "interested" parties seeking to
get a detailed look at the business for sale.
In the article that follows, we will explore the implications
of this from the buyer’s and the seller’s perspectives.
Finding the Right Acquisition
From the Buyer’s Perspective
Expect a Low Batting Average – The chances of making a successful
acquisition on any one deal a company is looking at will almost
always be very low. In fact, having a good batting average in
acquisition is not necessarily a good thing. It may simply mean
you are paying too much. Anybody can buy a business if they
overpay.
Buyers should therefore be prepared for a lot of misses for
a variety of reasons. Very often, after a closer look at a business,
a potential buyer determines that there is not enough of a fit
to pursue the deal and will end up passing on the opportunity.
There are also situations where the fit is right but the seller
decides to change course and not sell the business. In some
cases the seller may not really be serious about a sale or,
where a closely-held business is involved, shareholders with
divergent interests may not all agree to a divestiture. In other
cases, the seller may end up withdrawing from a divestiture
because it can’t get the price it wants. And we all have been
in numerous situations where there is another buyer willing
to pay more for the business.
Perseverance – If there is one predominant characteristic
of those who successfully make acquisitions (other than by paying
too much), it is perseverance. Because so many deals are looked
at that are not consummated, there may be a tendency for some
to get discouraged.
Perseverance in the face of these obstacles is very important.
Businesses that are not for sale today may be for sale 3 months
from now. The chemical industry is ever-changing and it is not
uncommon for a company’s strategy with respect to divestitures
to turn on a dime in a very short period. Those who periodically
contact potential sellers in a polite and diplomatic manner
will eventually succeed. And those who continually get outbid
on transactions from time to time must keep at it. Success is
just a matter of time.
Being in the right place at the right time can certainly be
a factor in making a successful acquisition. But those who succeed
do so because they work hard at it, persevere and create their
own luck.
From the Seller’s Perspective
From a seller’s perspective, the flip side of the coin is that
there may be a lot of potential buyers who appear interested
at the outset of the divestiture process who then drop out after
a further, closer look at the business. If a seller gets a lot
of calls from "interested" parties, a false sense of security
may be created. For sellers who are interested in limiting the
number of potential buyers that view confidential information
on the business, there will be a need to screen buyers to ensure
that only those that are serious get the confidential information.
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